Browse Hierarchy BUSMBA723: Strategy in Dynamic Markets

Explores strategic approaches to sustainable growth in a VUCA (volatility, uncertainty, complexity, and ambiguity) world, focussing on problem-solving, effective positioning in existing markets and shaping of new markets. Develops skills to devise and implement strategies at organisation, ecosystem and market levels in uncertain and complex contexts. Practical examples are used to reinforce climate mitigation and circular economy practices to face and embrace 21st-century challenges.