@book{Anderson_Sweeney_Williams_2012, address={Mason, OH}, edition={4th ed}, title={Modern business statistics with Microsoft Office Excel}, publisher={South-Western Cengage Learning}, author={Anderson, David R. and Sweeney, Dennis J. and Williams, Thomas A.}, year={2012} }
@book{Coakes_Ong_2011, address={Milton, Qld}, edition={Version 18.0}, title={SPSS: analysis without anguish : version 18.0 for windows}, publisher={John Wiley & Sons Australia}, author={Coakes, Sheridan J. and Ong, Clara}, year={2011} }
@book{Hair_Lukas_Roberts_Lee-Lukas_2014, address={North Ryde, N.S.W.}, edition={4th edition}, title={Marketing research}, publisher={McGraw-Hill Education}, author={Hair, Joseph F. and Lukas, Bryan and Roberts, Ken and Lee-Lukas, Sharon}, year={2014} }
@book{Hanna_Wozniak_Hanna, address={Dubuque, IA}, edition={4th ed}, title={Consumer behavior: an applied approach}, publisher={Kendall Hunt Publishing Company}, author={Hanna, Nessim and Wozniak, Richard and Hanna, Margaret} }
@book{Hanna_Wozniak_Hanna, address={Dubuque, IA}, edition={4th ed}, title={Consumer behavior: an applied approach}, publisher={Kendall Hunt Publishing Company}, author={Hanna, Nessim and Wozniak, Richard and Hanna, Margaret} }
@article{ title={GATORADE VS. POWERADE: DOES SWEETENER CHOICE ADD ENERGY TO SALES?}, url={http://www.cornnaturally.com/CornNaturally/media/Interior/Gated%20PDF/sports-drink-case-study.pdf?ext=.pdf}, author={Martin, Concannon and Aron Levin} }
@book{Sarstedt_Mooi_2014, address={Berlin}, edition={Second edition}, title={A Concise Guide to Market Research: the process, data, and methods using IBM SPSS statistics.}, volume={Springer texts in business and economics}, url={http://link.springer.com.ezproxy.auckland.ac.nz/chapter/10.1007/978-3-642-53965-7_9}, publisher={Springer}, author={Sarstedt, Marko and Mooi, Erik}, year={2014} }
@book{Schiffman_Wisenblit_2014a, address={French’s Forest, NSW}, edition={Eleventh edition. Global edition}, title={Consumer behavior}, publisher={Pearson Australia}, author={Schiffman, Leon G and Wisenblit, Joseph}, year={2014} }
@book{Schiffman_Wisenblit_2014b, address={French’s Forest, NSW}, edition={Eleventh edition. Global edition}, title={Consumer behavior}, publisher={Pearson Australia}, author={Schiffman, Leon G and Wisenblit, Joseph}, year={2014} }
@book{Solomon_2007, edition={7th ed}, title={Consumer behavior: buying, having, and being}, publisher={Pearson Prentice Hall}, author={Solomon, Michael R.}, year={2007} }
@book{Solomon_2015a, address={Boston}, edition={Eleventh Edition}, title={Consumer behavior: buying, having, and being}, publisher={Pearson}, author={Solomon, Michael R.}, year={2015} }
@book{Solomon_2015b, address={Boston}, edition={Eleventh Edition}, title={Consumer behavior: buying, having, and being}, publisher={Pearson}, author={Solomon, Michael R.}, year={2015} }
@book{Solomon_2015c, address={Boston}, edition={Eleventh Edition}, title={Consumer behavior: buying, having, and being}, publisher={Pearson}, author={Solomon, Michael R.}, year={2015} }
@book{Solomon, address={Harlow}, edition={11th ed., Global ed}, title={Consumer behavior: buying, having, and being}, publisher={Pearson Education}, author={Solomon, Michael R.} }
@book{Solomon, address={Harlow}, edition={11th ed., Global ed}, title={Consumer behavior: buying, having, and being}, publisher={Pearson Education}, author={Solomon, Michael R.} }
@book{Solomon, address={Harlow}, edition={11th ed., Global ed}, title={Consumer behavior: buying, having, and being}, publisher={Pearson Education}, author={Solomon, Michael R.} }
@book{Solomon_Marshall_Stuart_2015, address={Boston}, edition={Global edition, Eighth edition}, title={Marketing: real people, real choices}, publisher={Pearson}, author={Solomon, Michael R. and Marshall, Greg W. and Stuart, Elnora W.}, year={2015} }
@book{Winston_2014a, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com/lib/auckland/reader.action?ppg=57&docID=10827571&tm=1463525659590}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@book{Winston_2014b, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com.ezproxy.auckland.ac.nz/lib/auckland/reader.action?ppg=627&docID=10827571&tm=1473375253236}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@book{Winston_2014c, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com/lib/auckland/reader.action?ppg=209&docID=10827571&tm=1463522688020}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@book{Winston_2014d, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com.ezproxy.auckland.ac.nz/lib/auckland/reader.action?ppg=295&docID=10827571&tm=1463360723205}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@book{Winston_2014e, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com.ezproxy.auckland.ac.nz/lib/auckland/reader.action?ppg=685&docID=10827571&tm=1473376400419}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@book{Winston_2014f, address={Indianapolis, Indiana}, title={Marketing analytics: data-driven techniques with Microsoft Excel}, url={http://site.ebrary.com/lib/auckland/reader.action?ppg=409&docID=10827571&tm=1463360862593}, publisher={John Wiley & Sons, Incorporation}, author={Winston, Wayne L.}, year={2014} }
@misc{Case 1-1 Starbucks: Going Global Fast_2011, url={http://highered.mheducation.com/sites/dl/free/007352994x/862122/case_1_1_Sratbucks_Going_Global_Fast.pdf}, publisher={McGraw-Hill}, year={2011} }
@misc{Unilever Case study, url={http://www.digitaltrainingacademy.com/casestudies/Unilever_CaseStudy.pdf} }
@misc{Nivea - How to market research supports the new product development process., url={http://www.ipd.uic.edu/IPD/2015-16-CAT/public/handouts/Mktg477NiveaMktResearchCase.pdf} }
@misc{SurveyMonkey - NPS Net promoter score, url={https://www.surveymonkey.com/mp/net-promoter-score/} }
@misc{Cross Tabulation 1: Cross Tabulation Theory., url={https://www.qualtrics.com/wp-content/uploads/2013/05/Cross-Tabulation-Theory.pdf} }
@misc{Multiple Regression H1: Multiple Linear Regression analysis using Microsoft Excel, url={http://chemistry.oregonstate.edu/courses/ch361-464/ch464/RegrssnFnl.pdf} }
@misc{Multiple Regression H2: Chapter 4 - Introduction to Multiple Regression, url={http://www.biddle.com/documents/bcg_comp_chapter4.pdf} }
@misc{10 Ways to Convert More Customers Using Psychology (Infographic), url={https://www.entrepreneur.com/article/240661} }
@misc{Culture as an Iceberg: Intercultural Training Exercise Pack, url={http://www.culturewise.net/wp-content/uploads/2013/05/Cultural-awareness-training-exercise-pack.pdf} }
@misc{Case Study - Australian surfing, url={http://www.ausport.gov.au/__data/assets/pdf_file/0006/580911/P_and_SS_34122_Surfing_Case_Study_AUG15.pdf} }
@misc{Nivea. Developing a marketing plan, url={http://www.ices-study.org/WhatIsEnterpreneurship/CaseStudies/(case%20study)%20nivea.pdf} }