@article{Andreas Strebinger_2013, title={Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy}, volume={48}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1650543022?accountid=8424}, number={9}, publisher={European Journal of Marketing}, author={Andreas Strebinger}, year={2013}, pages={1804–1782} }
@article{Bertini_Gourville_2012, title={Pricing to Create Shared Value.}, volume={90}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=75369697&site=ehost-live&scope=site}, number={6}, journal={Harvard Business Review}, author={Bertini, Marco and Gourville, John}, year={2012}, pages={96–104} }
@article{David Ballantyne, Richard Varey_2008, title={The service-dominant logic and the future of marketing.}, volume={36}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=31334815&site=ehost-live&scope=site}, number={1}, journal={Journal of the Academy of Marketing Science. Spring}, author={David Ballantyne, Richard Varey}, year={2008}, pages={11–14} }
@book{Dibb_Simkin_2013, address={Australia}, edition={Second edition}, title={Marketing essentials}, publisher={Cengage Learning}, author={Dibb, Sally and Simkin, Lyndon}, year={2013} }
@article{Don Schultz_2009, title={The evolution of IMC: IMC in a customer-driven marketplace.}, volume={15}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=42411091&site=ehost-live&scope=site}, number={2}, journal={Journal of Marketing Communications}, author={Don Schultz and Charles Patti}, year={2009}, pages={75–84} }
@article{Gronroos_2004, title={The relationship marketing process: communication, interaction, dialogue}, volume={19}, url={http://search.proquest.com.ezproxy.auckland.ac.nz/docview/222001651?OpenUrlRefId=info:xri/sid:primo&accountid=8424}, number={2}, publisher={Journal of Business & Industrial Marketing}, author={Gronroos, Christian}, year={2004}, pages={99–113} }
@article{Grönroos_2012, title={A service perspective on business relationships: The value creation, interaction and marketing interface}, volume={40}, DOI={10.1016/j.indmarman.2010.06.036}, number={2}, journal={Industrial Marketing Management}, author={Grönroos, Christian}, year={2012}, pages={240–247} }
@article{Hinterhuber_Liozu, title={Is It Time to Rethink Your Pricing Strategy?}, volume={53}, url={http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1023762001/abstract?accountid=8424}, number={4}, journal={MIT Sloan Management Review}, publisher={Massachusetts Institute of Technology, Cambridge, MA}, author={Hinterhuber, Andreas and Liozu, Stephan}, pages={69–77} }
@article{Jüttner_Christopher_2013, title={The role of marketing in creating a supply chain orientation within the firm}, volume={16}, DOI={10.1080/13675567.2013.799636}, number={2}, journal={International Journal of Logistics Research and Applications}, author={Jüttner, Uta and Christopher, Martin}, year={2013}, pages={99–113} }
@book{Kotler_Keller_2016a, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016b, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016c, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016d, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016e, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016f, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016g, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016h, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016i, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016j, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016k, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016l, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016m, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@book{Kotler_Keller_2016n, address={Boston}, edition={Sixth edition}, title={A framework for marketing management}, publisher={Pearson}, author={Kotler, Philip and Keller, Kevin Lane}, year={2016} }
@article{Leavy, Brian_2006, title={The practice of co-creating unique value with customers: an interview with C.K. Prahalad}, volume={34}, url={http://search.proquest.com.ezproxy.auckland.ac.nz/docview/194366758/abstract?accountid=8424}, number={2}, journal={Strategy & Leadership}, publisher={Emerald Group Publishing, Limited}, author={Leavy, Brian}, year={2006}, pages={4–9} }
@article{Levitt_2006, title={What business are you in?}, volume={84}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=22321809&site=ehost-live&scope=site}, number={10}, journal={Harvard Business Review}, author={Levitt, Theodore}, year={2006}, pages={126–138} }
@article{Mavis Adjei, Charles Noble, Stephanie Noble, title={Enhancing Relationships with Customers Through Online Brand Communities}, volume={53}, url={http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1023761982/abstract?accountid=8424}, number={4}, journal={MIT Sloan Management Review}, publisher={Massachusetts Institute of Technology, Cambridge, MA}, author={Mavis Adjei, Charles Noble, Stephanie Noble}, pages={22–24} }
@article{Michael Porter_1996, title={What Is Strategy?}, volume={74}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9611187954&site=ehost-live&scope=site}, number={6}, journal={Harvard Business Review}, author={Michael Porter}, year={1996}, pages={61–78} }
@article{Michael Porter_Mark Kramer_2006, title={Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.}, volume={84}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=23081414&site=ehost-live&scope=site}, number={12}, journal={Harvard Business Review}, author={Michael Porter and Mark Kramer}, year={2006}, pages={78–92} }
@article{Nidumolu_Prahalad_Ranagswami_2009, title={Why sustainability is now the key driver of innovation.}, volume={87}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=43831035&site=ehost-live&scope=site}, number={9}, journal={Harvard Business Review}, author={Nidumolu, Ram and Prahalad, C.K. and Ranagswami, M.R.}, year={2009}, pages={56–64} }
@article{Niraj Dawar_2013, title={When marketing is strategy}, volume={91}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=92545718&site=ehost-live&scope=site}, number={12}, journal={Harvard Business Review}, author={Niraj Dawar}, year={2013}, pages={100–108} }
@article{Paul Nunes, Frank Cespedes_2003, title={The Customer Has Escaped.}, volume={81}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11187645&site=ehost-live&scope=site}, number={11}, journal={Harvard Business Review}, author={Paul Nunes, Frank Cespedes}, year={2003}, pages={96–105} }
@article{Prahalad_Ramaswamy_2004, title={Co-Creating Unique Value with Customers}, volume={32}, DOI={10.1108/10878570410699249}, number={2}, journal={Strategy & Leadership}, author={Prahalad, C.K. and Ramaswamy, V.}, year={2004}, pages={4–9} }
@article{Ramaswamy_2008, title={Co-creating value through customers’ experiences: the Nike case}, volume={36}, DOI={10.1108/10878570810902068}, number={5}, journal={Strategy & Leadership}, author={Ramaswamy, Venkat}, year={2008}, pages={9–14} }
@article{Rust_Moorman_Bhalla_2010, title={Rethinking Marketing.}, volume={88}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=47193809&site=ehost-live&scope=site}, number={1}, journal={Harvard Business Review}, author={Rust, Roland T. and Moorman, Christine and Bhalla, Gaurav}, year={2010}, pages={94–101} }
@misc{ title={Sample marketing plan}, url={https://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf}, author={Sally Dibb and Lyndon Simkin} }
@article{Slater_Narver_1994, title={Market orientation, customer value, and superior performance.}, volume={37}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=9405100303&site=ehost-live&scope=site}, number={2}, journal={Business Horizons}, author={Slater, Stanley and Narver, John}, year={1994} }
@article{Yankelovich_Meer_2006, title={Rediscovering market segmentation}, volume={84}, url={http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=19406199&site=ehost-live&scope=site}, number={2}, journal={Harvard Business Review}, author={Yankelovich, Daniel and Meer, David}, year={2006}, pages={122–131} }
