[1]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[2]
T. Levitt, ‘What business are you in?’, Harvard Business Review, vol. 84, no. 10, pp. 126–138, 2006 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=22321809&site=ehost-live&scope=site
[3]
C. Gronroos, ‘The relationship marketing process: communication, interaction, dialogue’, vol. 19, no. 2, pp. 99–113, 2004 [Online]. Available: http://search.proquest.com.ezproxy.auckland.ac.nz/docview/222001651?OpenUrlRefId=info:xri/sid:primo&accountid=8424
[4]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[5]
Michael Porter, ‘What Is Strategy?’, Harvard Business Review, vol. 74, no. 6, pp. 61–78, 1996 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9611187954&site=ehost-live&scope=site
[6]
Niraj Dawar, ‘When marketing is strategy’, Harvard Business Review, vol. 91, no. 12, pp. 100–108, 2013 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=92545718&site=ehost-live&scope=site
[7]
Sally Dibb and Lyndon Simkin, ‘Sample marketing plan’. [Online]. Available: https://college.cengage.com/business/pride/foundations/2e/resources/pf_found_sample_mkt_plan.pdf
[8]
S. Dibb and L. Simkin, Marketing essentials, Second edition. Australia: Cengage Learning, 2013.
[9]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[10]
David Ballantyne, Richard Varey, ‘The service-dominant logic and the future of marketing.’, Journal of the Academy of Marketing Science. Spring, vol. 36, no. 1, pp. 11–14, 2008 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=31334815&site=ehost-live&scope=site
[11]
C. Grönroos, ‘A service perspective on business relationships: The value creation, interaction and marketing interface’, Industrial Marketing Management, vol. 40, no. 2, pp. 240–247, 2012, doi: 10.1016/j.indmarman.2010.06.036.
[12]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[13]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[14]
C. K. Prahalad and V. Ramaswamy, ‘Co-Creating Unique Value with Customers’, Strategy & Leadership, vol. 32, no. 2, pp. 4–9, 2004, doi: 10.1108/10878570410699249.
[15]
Leavy, Brian, ‘The practice of co-creating unique value with customers: an interview with C.K. Prahalad’, Strategy & Leadership, vol. 34, no. 2, pp. 4–9, 2006 [Online]. Available: http://search.proquest.com.ezproxy.auckland.ac.nz/docview/194366758/abstract?accountid=8424
[16]
V. Ramaswamy, ‘Co-creating value through customers’ experiences: the Nike case’, Strategy & Leadership, vol. 36, no. 5, pp. 9–14, 2008, doi: 10.1108/10878570810902068.
[17]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[18]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[19]
S. Slater and J. Narver, ‘Market orientation, customer value, and superior performance.’, Business Horizons, vol. 37, no. 2, 1994 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=9405100303&site=ehost-live&scope=site
[20]
D. Yankelovich and D. Meer, ‘Rediscovering market segmentation’, Harvard Business Review, vol. 84, no. 2, pp. 122–131, 2006 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bah&AN=19406199&site=ehost-live&scope=site
[21]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[22]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[23]
Andreas Strebinger, ‘Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy’, vol. 48, no. 9, pp. 1804–1782, 2013 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1650543022?accountid=8424
[24]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[25]
A. Hinterhuber and S. Liozu, ‘Is It Time to Rethink Your Pricing Strategy?’, MIT Sloan Management Review, vol. 53, no. 4, pp. 69–77 [Online]. Available: http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1023762001/abstract?accountid=8424
[26]
M. Bertini and J. Gourville, ‘Pricing to Create Shared Value.’, Harvard Business Review, vol. 90, no. 6, pp. 96–104, 2012 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=75369697&site=ehost-live&scope=site
[27]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[28]
U. Jüttner and M. Christopher, ‘The role of marketing in creating a supply chain orientation within the firm’, International Journal of Logistics Research and Applications, vol. 16, no. 2, pp. 99–113, 2013, doi: 10.1080/13675567.2013.799636.
[29]
Paul Nunes, Frank Cespedes, ‘The Customer Has Escaped.’, Harvard Business Review, vol. 81, no. 11, pp. 96–105, 2003 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=11187645&site=ehost-live&scope=site
[30]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[31]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[32]
Mavis Adjei, Charles Noble, Stephanie Noble, ‘Enhancing Relationships with Customers Through Online Brand Communities’, MIT Sloan Management Review, vol. 53, no. 4, pp. 22–24 [Online]. Available: http://search.proquest.com.ezproxy.auckland.ac.nz/docview/1023761982/abstract?accountid=8424
[33]
Don Schultz and Charles Patti, ‘The evolution of IMC: IMC in a customer-driven marketplace.’, Journal of Marketing Communications, vol. 15, no. 2, pp. 75–84, 2009 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=42411091&site=ehost-live&scope=site
[34]
P. Kotler and K. L. Keller, A framework for marketing management, Sixth edition. Boston: Pearson, 2016.
[35]
R. Nidumolu, C. K. Prahalad, and M. R. Ranagswami, ‘Why sustainability is now the key driver of innovation.’, Harvard Business Review, vol. 87, no. 9, pp. 56–64, 2009 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=43831035&site=ehost-live&scope=site
[36]
Michael Porter and Mark Kramer, ‘Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility.’, Harvard Business Review, vol. 84, no. 12, pp. 78–92, 2006 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=23081414&site=ehost-live&scope=site
[37]
R. T. Rust, C. Moorman, and G. Bhalla, ‘Rethinking Marketing.’, Harvard Business Review, vol. 88, no. 1, pp. 94–101, 2010 [Online]. Available: http://ezproxy.auckland.ac.nz/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=47193809&site=ehost-live&scope=site
